Business Memo on AVON Essay Example | Topics and Well Written Essays - 750 words

Business Memo on AVON - Essay ExampleMore and more women aspired to be more than just homemakers and part time sales women and more importantly fewer women purchased products door to door. New innovative ways of selling such products atomic number 18 being adopted by its competitors like specialty retail chains. Selling through internet was pickings off in a big way. There were no doubt many other reasons alike contributed for this product positioning and price (Avons products had little appeal with teens and many lower-income women found Avons products similarly expensive), poor brand image (not glamorous), inadequate research and lack of new products, but these as has been seen could be quickly addressed with appropriate results.While suggesting solutions to problems, it is being taken without questioning for the time being that the ships company does not want to change its core value of reaching customers predominantly through its direct representatives. Avon is the populati ons largest direct seller of beauty products (Miller and associates, 107). Whether the company is deriving competitive edge through this outline is not verifiable because of lack of data. Assuming it does, the solution to the problem will have to address the make out of how to better equip its sales representatives to deliver better. The solution in brief would see the entire trade model is reengineered to see that the selling agents add substantial value as channel partners to the company, as vigorous as create scope for themselves to earn much more and find self-fulfillment in their railroad tie with Avon. Such an exercise should also make it possible for the company to become flexible in decision making its channels of marketing.Players in the CFT industry operate in an oligopolistic market (Oligopoly watch 19 March 2006). No company derives advantage from one sole unique competitive advantage. They follow several strategies